Posts Tagged logo
Every so often I confess to Bojan that I dream of selling widgets. Imagine if we only had three products: an A, a B, and a C. We could focus on being the world’s best A, B, and C provider, in the world. Further more, imagine that we only sold those widgets to Zoos. Then we could further focus on being the world’s best provider of A, B, and C’s to zoos, in the world. Doesn’t that sound easy?
Easy but incredibly boring. Instead we get to sell all sorts of things to clients in just about any industry. Makes the job exciting but is it ever hard to focus. As an example lets look at dimensional signage, specifically logos.
One of the things we do best is dimensional logo work. We produce logos in lots of different materials, finish the materials in different ways and then install them on all kinds of surfaces. We make logos out of things like router cut Sintra (a pvc material), laser cut acrylic and waterjet cut aluminum. We then finish those logos with paint, or laminate or polish. Finally we mount the logos directly to the wall, pin-mount them to the wall, or mount them to some sort of panel which can be metal or acrylic or wood. As you can imagine the possible combinations are infinite (approximate not actual).
That sounds a bit complicated so let’s just say we can take your logo and put it on the wall and make it look just about however you want it to look.
Recently we finished a project for Surgical Specialists of Charlotte which consisted of producing and installing lobby logos and custom ADA signage in three of their recently rennovated locations. The project was brought to us by a talented local interior designer named Chris DeSantis with Studio1616. We’ve worked with Chris on numerous projects in the past and he came through again with a really cool project. If you are in need of an architect or interior designer we recommend you contact Chris.
For this project Chris specified one of the finer dimensional signage materials: waterjet cut aluminum (WCA). WCA letters are the Caddy of dimensional letters in terms of fit, finish and price. One of the primary advantages of WCA letters is the finish, especially the edges. When you cut letters out of aluminum and then polish them, the surface as well as the sides look the same. It’s expensive, but the final product is sharper looking than just using a metal laminate on sintra and painting the edges. The finish pictured here is the anodized clear finish which is one of our favorites.
Install was really trick because of the rough stone finish, lots of holes to drill in all sorts of cracks and crevices. Getting everything level and plumb takes some skills. Remember that the next time you are shopping for a logo. Pretty concept pictures are one thing, the finished product on the wall is another. We rock at installs.
To compliment the lobby logo we also did some additional dimensional letter work above the check in and check out areas as well as some custom ada signage for the offices and exam rooms. Once nice touch on the ada signage was going with two stand offs instead of four. That really lightened up the visual weight of the signs and as an added bonus, reduced the cost. We might try that again.
Bojan and I had the pleasure of attending the Charlotte Business Professional’s July Meeting last night at Andrew Blair’s over on Monford Drive. The speaker for the meeting was Democratic Mayoral Candidate Anthony Foxx. The event was well attended, and consisted of an hour or so of meet and greet followed by the candidate’s speech and some Q&A. Hats off to Jason Mckinstry and friends for their hard work in making it all happen. For those of you who don’t know anything about Charlotte Business Professionals, I encourage you to take a look at their website and consider joining up. In these tough economic times, the more people you know, the better, and these are some great people.
At the risk of mixing business and politics, I have a few thoughts to share regarding Mr. Foxx, but before I get to those I want to make a shameless plug for one of our products.
We were fortunate to be able to work with Charlotte Business Professionals to provide a backdrop for the speech which, I believe, really added something to the production. The display used was one of our Xpressions displays, used partially as a media backdrop and partially as a way to display sponsor advertising. These displays set up in seconds, are very light weight because of the tension fabric, and are a great way to frame any sort of public event.
Our sponsor panel, was simple but cool and we received quite a few compliments on the display overall. BTW, the display was designed in such a way as to be able to add sponsor logos in the future so if you are interested in being a sponsor please contact Jason for more information. (My apologies for the quality of the photo, the lighting was terrible.)
On to my comments about Mr. Foxx. Leaning Libertarian as I do, I generally am in favor of candidates who represent the potential for as little government intrusion into my life as possible. Traditionally, fewer Democrats, rather than more, fall into this category. This was essentially my first introduction to Mr. Foxx and where he stands on issues that are important to me, I do not know. I am, however, rather pleased with several things he had to say but most importantly I am impressed by how he said them.
I did not take notes and I do not have an audio recording of the speech so I cannot quote him directly. I can say that one of the things that I found most refreshing was that he actually answered the questions that people asked him rather than deflecting them and tangentially addressing another subject. I found him to be determined, sincere, informed, frank, honest and dare I say, real. Again, it was my first introduction to him and I do not know what his positions are on most issues, but he struck me as somebody I would be willing to listen to and could work with. Given my political cynicism, that is a great start.
Of course my response could just be the effect of being in his physical presence. If he did not have the capacity to convey trust, he wouldn’t be in the running. At any rate, I was pleased to meet him and grateful for the opportunity to hear something about his life, where he has come from, and where he wants to take the city. I look forward to learning more.
The Charlotte Business Professionals’ meeting for August will feature the Republican Mayoral Candidate and I look forward to attending and meeting him as well. Hope to see you there.
Just installed a new dimensional logo for the lobby we share with the 1060 boys.
The sign is 1/2″ acrylic on brushed aluminum stand-offs with 1/4″ lasercut acrylic letters, custom painted to match our pms colors. Our tag line is in direct applied black vinyl because it was just a little too small to cut on the laser.
I think the overall look is really clean and the drop shadows on the wall will look really cool once we get the lighting package installed. It’s a fine example of our custom logo work and we’d love to put something like it in your lobby. Contact us today if you want to talk about it.
Have a great weekend!
On Friday we had an opportunity to do some graphic updates at a few of the branches of our favorite financial institution. Nothing too sexy, but then again they are trying to be prudent with their money. Don’t you wish all financial institutions were as responsible?
First up was a new logo and a mission statement for an ATM machine. These can be a little tricky as people tend to pull things off of ATM machines while they are waiting so we need to make sure we use really good adhesive. Fortunately for us, whoever did the original graphics went with cheap adhesive and the old stuff came off pretty easy. Here’s a shot of the old logo:
As you can see, somebody had busted off part of the “C” and part of the “U” and made off with both of the tittles. Don’t you just love the word “tittle”? It sounds so much more official than “dot.” The letters were just too small to do dimensionally in an area where people can touch them so we did the replacement in direct applied vinyl. This should last longer, although you lose the drop shadow, which is a nice touch. Here’s a shot of the replacement logo: