Posts Tagged install
Every so often I confess to Bojan that I dream of selling widgets. Imagine if we only had three products: an A, a B, and a C. We could focus on being the world’s best A, B, and C provider, in the world. Further more, imagine that we only sold those widgets to Zoos. Then we could further focus on being the world’s best provider of A, B, and C’s to zoos, in the world. Doesn’t that sound easy?
Easy but incredibly boring. Instead we get to sell all sorts of things to clients in just about any industry. Makes the job exciting but is it ever hard to focus. As an example lets look at dimensional signage, specifically logos.
One of the things we do best is dimensional logo work. We produce logos in lots of different materials, finish the materials in different ways and then install them on all kinds of surfaces. We make logos out of things like router cut Sintra (a pvc material), laser cut acrylic and waterjet cut aluminum. We then finish those logos with paint, or laminate or polish. Finally we mount the logos directly to the wall, pin-mount them to the wall, or mount them to some sort of panel which can be metal or acrylic or wood. As you can imagine the possible combinations are infinite (approximate not actual).
That sounds a bit complicated so let’s just say we can take your logo and put it on the wall and make it look just about however you want it to look.
Recently we finished a project for Surgical Specialists of Charlotte which consisted of producing and installing lobby logos and custom ADA signage in three of their recently rennovated locations. The project was brought to us by a talented local interior designer named Chris DeSantis with Studio1616. We’ve worked with Chris on numerous projects in the past and he came through again with a really cool project. If you are in need of an architect or interior designer we recommend you contact Chris.
For this project Chris specified one of the finer dimensional signage materials: waterjet cut aluminum (WCA). WCA letters are the Caddy of dimensional letters in terms of fit, finish and price. One of the primary advantages of WCA letters is the finish, especially the edges. When you cut letters out of aluminum and then polish them, the surface as well as the sides look the same. It’s expensive, but the final product is sharper looking than just using a metal laminate on sintra and painting the edges. The finish pictured here is the anodized clear finish which is one of our favorites.
Install was really trick because of the rough stone finish, lots of holes to drill in all sorts of cracks and crevices. Getting everything level and plumb takes some skills. Remember that the next time you are shopping for a logo. Pretty concept pictures are one thing, the finished product on the wall is another. We rock at installs.
To compliment the lobby logo we also did some additional dimensional letter work above the check in and check out areas as well as some custom ada signage for the offices and exam rooms. Once nice touch on the ada signage was going with two stand offs instead of four. That really lightened up the visual weight of the signs and as an added bonus, reduced the cost. We might try that again.
Today we installed another set of signs for our favorite care care, travel and insurance providor.
This is a new location in Sharon Corners, near the intersection of Sharon Rd. and Fairview Rd. The store is located right underneath Jesse Browns. This location is the new location for the office that used to be located on East Blvd. near the intersection of East Blvd. and Scott. If you are in the area and looking for some AAA love, we highly recommend you stop by and check it out. Remember, no one can get you to Disney cheaper than AAA!
The signs are direct print on sintra and should last as long as the store does, if not longer. Direct printing on Sintra is a visually appealing and cost effective way to get large format prints on the wall and not have to worry about them getting dented or dinged. When hung with our super secret mounting system, they are straight, level and can easily be removed or replaced with newer images. Cheaper alternatives exist (the dreaded foamcore) but we refuse to use them because they are fragile and the edges usually come out looking like crap.
Sintra is also a great choice for interior signage because it can be contour cut on a router. This adds some design flexibility and can really spice things up for relatively little in additional cost. We often use Sintra for low cost dimensional lettering, whether plain, painted to match a pms color or laminated with one of the approximately one billion plastic laminates available from companies like Wilsonart or Nevamar.
Stay tuned for future posts on Sintra where we will try to imbue this most boring of all sign substrates with the street cred it deserves for being a great component of any large format signage production.
(Yes, I used the term street cred and no, we were not sucking up to our client in paragraph two. I have it on good authority that the word combination “street cred Sintra” is one of the most heavily searched terms in search engine history and we happen to really like our client. Really.)
On Friday we had an opportunity to do some graphic updates at a few of the branches of our favorite financial institution. Nothing too sexy, but then again they are trying to be prudent with their money. Don’t you wish all financial institutions were as responsible?
First up was a new logo and a mission statement for an ATM machine. These can be a little tricky as people tend to pull things off of ATM machines while they are waiting so we need to make sure we use really good adhesive. Fortunately for us, whoever did the original graphics went with cheap adhesive and the old stuff came off pretty easy. Here’s a shot of the old logo:
As you can see, somebody had busted off part of the “C” and part of the “U” and made off with both of the tittles. Don’t you just love the word “tittle”? It sounds so much more official than “dot.” The letters were just too small to do dimensionally in an area where people can touch them so we did the replacement in direct applied vinyl. This should last longer, although you lose the drop shadow, which is a nice touch. Here’s a shot of the replacement logo: