Archive for category case studies

Managing client’s artwork files is consistently one of our biggest challenges.  The proliferation of different types of files contribute to said challenges.  When it comes to understanding file types, we cheekily divide most people into three categories.  Those who understand the difference between vector and raster files, those who don’t and those we call The Digitized.  They think that anything that has been digitized can be blown up and printed at any size they want.  (“Don’t worry, it’s DIGITIZED!”) Throw ad agencies into the mix and things get even more interesting.  Multiple parties, from multiple camps, all participating in the process, all insisting they know what can be done and all sure their expectations are reasonable.  Phew!

Recently one of our clients came in requesting a 20′ display backdrop from a single image. Expecting the worst we were pleasantly surprised when the original file actually seemed scalable to the size we needed.  The display is a fabric backwall, and fabric tends to be a little more forgiving when it comes to resolution, so we were feeling pretty good. “One more thing,” the client added (here it comes, wait for it, wait for it…) “we want you to remove the text on the banner and replace it with different text. “No problem, I’m pretty sure we have a magic eraser around here somewhere…

Buff seasoned babes aside (Shades is my personal favorite), we set to work and the results were, dare I say…  Impressive. Following are the images before, during and after the alteration.

Here is the original image with the original text:

The client requested we remove the the text from the banner and insert new text.  A bit of a challenge considering the wrinkles and the shading (on the banner, sheesh).  It’s one thing to do a little photoshop work on a small image that is going to only be viewed on a screen.  Making it look good at 10′ X 20′ is another.

This is what it looked like once we removed the text:

And finally, the finished product with the new text:

Here are some close ups of the before, during and after stages:

We have yet to receive the show shots of the finished display in all its glory.  When we do we will follow up with a post to show what the finished product looked like.  It turned out really cool and the client was pleased.

If you have a project requiring digital manipulation of artwork and large format printing, please consider giving us a call.