On Friday we had an opportunity to do some graphic updates at a few of the branches of our favorite financial institution. Nothing too sexy, but then again they are trying to be prudent with their money. Don’t you wish all financial institutions were as responsible?
First up was a new logo and a mission statement for an ATM machine. These can be a little tricky as people tend to pull things off of ATM machines while they are waiting so we need to make sure we use really good adhesive. Fortunately for us, whoever did the original graphics went with cheap adhesive and the old stuff came off pretty easy. Here’s a shot of the old logo:
As you can see, somebody had busted off part of the “C” and part of the “U” and made off with both of the tittles. Don’t you just love the word “tittle”? It sounds so much more official than “dot.” The letters were just too small to do dimensionally in an area where people can touch them so we did the replacement in direct applied vinyl. This should last longer, although you lose the drop shadow, which is a nice touch. Here’s a shot of the replacement logo:
About as clean and sexy as you can get for at ATM logo.
Next up we had to install a new mission statement. Process is digital print on 1/2″ acrylic, second surface, mounted to the wall with stand offs. The result is pretty sharp and cost effective when you compare it to doing the individual letters dimensionally. The print is on the back side of the material which protects it from damage.
We used the same process to replace a logo behind the teller counter at a third branch. This shot is a little tighter so you can see the process better.
The wall really needs to be painted a darker color to make it pop but unfortunately that was not in our scope of work.
All in all the projects were fairly simple and institutional, but a good example of what can be done on a limited budget. Installs went off without a hitch except for the mission statement in Wytheville. Wytheville is in Virgina, a little over two hours from Charlotte straight up I-77. Upon arrival I realized that I had left some critical pieces for the hanging of some poster frames in Charlotte and consequently would have to return the next day. Not a problem other than gas and my time, but Memorial Day traffic was fierce on Friday and it ended up taking me five hours to get home. I think I made as many poor route choices as one can possibly make in a two hour drive, however, US21 on the Virgina /North Carolina border is a beautiful stretch of road.
Note to self: Packing lists are useful tools and not a just a crutch for the mentally weak.