Archive for May, 2009

On Friday we had an opportunity to do some graphic updates at a few of the branches of our favorite financial institution.  Nothing too sexy, but then again they are trying to be prudent with their money.  Don’t you wish all financial institutions were as responsible?

First up was a new logo and a mission statement for an ATM machine.  These can be a little tricky as people tend to pull things off of ATM machines while they are waiting so we need to make sure we use really good adhesive.  Fortunately for us, whoever did the original graphics went with cheap adhesive and the old stuff came off pretty easy.  Here’s a shot of the old logo:

As you can see, somebody had busted off part of the “C” and part of the “U” and made off with both of the tittles.  Don’t you just love the word “tittle”?  It sounds so much more official than “dot.”  The letters were just too small to do dimensionally in an area where people can touch them so we did the replacement in direct applied vinyl.  This should last longer, although you lose the drop shadow, which is a nice touch.  Here’s a shot of the replacement logo:

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